The seltzers have an alcohol content of 5% and they are 100 calories each.
The hard seltzer category is growing at a fast pace, and Anheuser-Busch holds a big spot in the market. Anheuser-Busch had a 13.9% share of the seltzer market this year through the week ending August 16, according to IRI data.
Bud Light Seltzer is a crucial product for AB InBev, as beer sales have slowed in recent years.
At the beginning of 2018, 10 hard seltzer brands were on the market. Hard seltzer has since exploded, with 26 brands on store shelves at the beginning of 2019 and more than 65 brands in 2020, according to Nielsen.
Hard seltzer sales are up 123% year-over-year for the latest one-week period ending August 15, Nielsen reported.
“The continued triple-digit growth for hard seltzers is one of so many signs that hard seltzers will not slow down,” Danelle Kosmal, Vice President of Beverage Alcohol at Nielsen, told CNN Business.
At the beginning of 2018, just 10 hard seltzer brands were on the market, according to a Nielsen report. That number rose to 26 brands by early 2019. “More than 65 brands are now fighting for consumers’ attention and purchase,” according to Nielsen.