The film, a mysterious time travel thriller starring John David Washington and Robert Pattinson, is the first major blockbuster to open in the US since the coronavirus pandemic shuttered theaters in March. It was initially set to premiere in July.
So “Tenet,” which was one of the most anticipated films of 2020, could be the beginning of the “road to recovery” for theaters, said Shawn Robbins, chief analyst at Boxoffice.com.
“It may take time to pan out, but that road starts with movies like ‘Tenet,'” Robbins told CNN Business. “Just to have it playing in theaters right now is a huge upturn for the film industry.”
“Tenet” will now try to bring in more curious moviegoers over the next weeks and months. That could prove challenging as the coronavirus remains prevalent in the United States.
“‘Tenet’ and other films could play in theaters longer than we’ve been used to seeing in recent decades,” he said. “It’s the kind of film that inspires discussion and debate among those who have seen it, and that kind of intrigue is exactly the thing which may amplify pent-up demand for going back to the movies.”
And “Tenet” won’t have a lot of competition in the states for a while.
Warner Bros.’ “Wonder Woman 1984,” the next big film to hit American theaters, doesn’t open until on October 2.